[Music] Well, hello everyone and welcome to On

the Offense, where we normally take something that's in the news and relate it in some way to marketing and

communications. We're happy to be here with you today. Hope you're happy to be with us. We are going to make this worth

your while. Before we get to the meat of the discussion, two things. One, happy

Pride month. Happy Pride Month, Gelman. Happy Pride, y'all. Let's go.

All right. Happy Pride Month to Gellman and to all. This uh podcast will be

Happy Pride Month

coming out first couple of days of June. So, happy Pride Month. Two

unhappy summer. I'm waiting to see the look on Jeff's face. Yes. Yeah. What What's that

mean? You got a happy thing. You got an unhappy thing. Happy Pride Month. Unhappy summer.

What that means, Jeff, is summer is here in Dallas. Oh, yes. Nothing worse. Now,

technically, it's not summer for what, three more weeks. There's nothing world

than summer in Texas. So, do you like my shirt? Like my shirt. I love your shirt.

I was going to say, wow, that's a fetching shirt. Thank you. Well, thank you. Same to you. Um, now what why am I

wearing for the first time in on the offense history a short sleeve shirt, right? That's because it's just starting

to get hot. We haven't even seen the tough stuff yet. It's just starting to get hot. But I wrote this intro out in

my head while I was watching the beginning of today's show this morning where they were focusing on the heat and

actually the lens through which they were looking at they were going to report on heat was the fact that the

cost of cooling one's home is going through the roof. Right. Oh yeah. An

economic story. So think about this for a minute Jeff. last summer, hottest summer on record. I don't think I I

think that was just true in general, not just for Texas. This summer, there is an 80%

chance going into the summer that it's going to be hotter than last year, which

you wonder how that's even possible. Okay, now let's get to the economics. the average air conditioning bill in

this country. Now, I maybe this is a summer number and I believe this is a monthly number. What do you what do you

think the average air conditioning bill per month in the United States in

summer? What do you think? Take a wild guess. Oh, in summer. Jesus. Um Oh,

excuse me. I shouldn't say that because we're going to talk about the pope anyway. Um okay. I would here. Let's uh

Average Home Prices

I mean I'm taking into account all sizes of homes and everything else. Yeah. Well, how about 400 bucks?

$784. Yeah. Okay. We've been there and done

that. Right. I mean, that's crazy. That's ridiculous. And is as if that

isn't bad. What's even worse, and this is the last factoid I'll throw your way on this topic. This year is projected to

be a 6.2% 2% increase in that number. So that number must have been from last year. So that means we're going to be,

you know, north of $800 per month on average in the summer.

$800 a month on average. You're right. All sizes of houses. I get that. But my

goodness, I I guess there's no such thing as global warming, right? No. No. There's no climate change. It's a hoax.

It's a hoax, right? It's a hoax. It's a hoax. So, I think our new our new rule,

whether it's whether we're on camera or not, should be Allah. This is kind of like our version of no white after Labor

Day. No long sleeves allowed after Memorial Day. What do you think? Here we go. Let's see. Got my worm shell. No

long sleeves after Memorial Day. Hey, hey, I'm on I'm I'm in with that. That's great. With my team at Texas Capital a

couple of years ago, no, it was Unus when I did this. We we tried I tried to do no conference calls on Friday.

That turned out to be difficult. I tried I tried to hold the line. There were fewer. But I've heard of a new term

called faceless Friday. You heard where companies are

faceless Fridays where they still may have calls but you don't have to be on camera on Friday. I think that's a

pretty darn good policy. Yeah, I I agree. You know, our viewers,

the older I get, the uglier I get. So, I was gonna say our viewers would probably like this to be a faceless podcast.

Yeah. Yeah. So, my partner in crime here, Mr. Bomb, posted this morning a LinkedIn

piece, the launching pad for which was the naming of the new pope, Pope Leo the

14th. The first Americanborn pope. hasn't lived here in a long time, but the first American-born pope. Apparently

a White Socks fan because for those of you who know the geography of Chicago, if you're from the north side, you're a

Cubs fan. If you're from the south side, you're a White Sox one. So, he's a White Sox guy. He's a Southsider, but he's the

new pope. And that got Jeff thinking about all sorts of things, papal and

otherwise. Yeah, you didn't think you were going to hear the term paper today, but I I I

came up with it. No, that's that's a good one. So, it is a great piece. I do recommend that you all uh take a read

through it. Um you can find it on uh LinkedIn and our other social channels. It's a great piece. Jeff's done some

great thinking and writing both. I highly recommend it. But as we normally

do here on the first podcast of the month, we talk live about what we have posted on LinkedIn this morning. That's

what we're going to do now. And with that, Jeff, I will throw it over to you. Yeah, I I I think the naming of the new

New Pope

pope is really significant. Um, I'll start out with some numbers to kind of put this all in

context. In the US, the population is roughly 340 million people. Russia

is 176 million people. And you have to realize, you know, the old Soviet Union had a lot of people added in, so you're

missing that now. And China's population is 1.4 billion people. Well, that 1.4

billion is a key number because that's the number of Catholics in the world.

And the leader of that church, you know, he's more than a religious leader. We all I I know I respect him. Um, and I'm

not particularly a great person when it comes to religion. I'm half Jewish, half

Catholic, um, and not particularly pious. But at the same time, this guy is

a spiritual leader and that I think that accounts for Protestants, Jews, Muslims,

any religion that you can think of. And he doesn't come with a with an agenda.

Um, you know, he believes and if you're a believer that his his leader is God.

And um and I think that brings a lot of integrity to the table. I I know I was

really upset, you know, when Pope Francis died. Uh he was a really different type of leader, all about

compassion, all about outreach, all those different things that should be important in every part of our life. I

don't know if you've seen the movie Conclave, but um in that background when they get into that room and they lock

the doors, it's almost like an episode of Survivor. You know, they plot, they

scheme, they make little alliances, they go to the table. Someone submits a name

and then they vote and they take a little piece of paper, they wrap it up, they pass it down the table, they put it

into an earn, not the not the box like on Survivor, but into this little N. And

every time they have a vote that's not definitive or whatever, they put black smoke in a little chimney and then if

they pick a pope, it's white smoke. And so I don't think many people going into this would have thought that that Leo

and I'm John, do you remember his real name? Bob. Bob. Bob. Bob. Bob. So Bob. I

think that was his real name. You know what? Have just gone Pope Bob. That would have been Pope Bob. You know what?

Can we just decide we're gonna call him Pope Bob? Okay. Pope Bob. Pope Bob the

first. I'm Hey, I'm just gonna call him Bob. But but anyway, you know, this this guy is low-key when he got out there to

to give his initial remarks, he he never even spoke in English, which is really

kind of an important sign of that outreach to everybody in the world, which I think is really missing right

now. We're such a divided population. Um, and and I really think like Francis,

this is a guy who's got a great spiritual compass. And with Francis,

Francis definitely wasn't your everyday pontiff. And I doubt that Pope Leo will be your everyday

pondiff. Yeah. He's he's thoughtful, quiet, soft-spoken. Appears to be a moderate voice of reason who advocates

peace and acceptance. And why why should we care? He doesn't rule a country. He's

not a political leader, but what makes him so powerful is he doesn't answer to voters or despots. If you're a believer,

you believe the post boss is God. And I think that's an important point of reference. Um, and again, you know, it

all depends on what your personal beliefs are, but I think he brings a certain bit of reason to the table and

he can be accepted by everyone because he's certainly an honorable person. that

morning on um May 12th, he brought together 3,000 journalists who gathered

at the Vatican and he preached to them the need for free press and emphasize

why journalists are so important to the free world and his points you know it's

a free speech important and precious gift and I'll put precious in quotations

imprisoned journalists should be freed he expects solidarity with them he recognizes the courage of those to

defend dignity, justice, and the right to be informed. He highlighted the need for

communication that is capable of listening and gathering voices of the weak who have no voice. And he called

for an end to the divisive war of words filled with prejudice and ideological

attacks. I mean, that's pretty good advice. That's pretty good advice for all of us. It's refreshing. You have

someone who's operating above the fray. And I don't want to be disrespectful of anyone, but I think this is all why the

Pope is so respectful. So, as communicators, and I'm I'm bringing it back to um who we are and how this is

relevant to you guys. You know, it shows that our responsibilities or your responsibilities don't end with

supporting your company or your organization. Like everyone else, we need to set a high standard and be

living proof that the news and information that we spread to the public is truthful. And we can never forget

that truth, something that seems to be in increasingly short supply from those

in power, is an essential element of civilized society. Um, I think we hear

out there what's real news or alternative facts. And I think if we

lose our moral compass, which I think a lot of people are afraid of, then we're going to give credence to people like

the Alex Joneses of the world. And we we don't want to do that. So, isn't it

comforting? The new pope appears to be a force for peace and reason in today's

fractured world. I'm going to follow that lead. I hope you follow that lead. And I hope this all connects with you in

one way or another. But I just find it super refreshing that someone who's not in the realm of politics or a leader of

a country has so much influence over the world. And I I can remember when I was a

little kid, Pope Paul was the the pope. And the only thing I got out of that was

this guy is incredibly old and feeble and why does he have any credence? I

think you know with the advent of Pope John Paul number two you could you could

see what a great force that was on the world. I agree with everything you said

it is refreshing right I mean he's not a political leader but he kind of is. I

mean he's visible highly highly obviously visible leader. How many

newlyapp appointed, highly visible leaders immediately gathered journalists

together and and and not 3,000 of them? 3,000 journalists, right? Well, and

think about it. He had no news to announce. It was a press conference

without news. It was just letting I assume it was just letting this body of

journalists know how he feels about things that relate to them, how he feels

about what they do and their role in the world. Right. And you and I have talked a lot about this on other podcasts. You

and I believe very deeply in the in the role of journalists in the importance

that they play. Yes. In a civilized society and how troubling it is that

it's essentially an increasingly endangered species that there were fewer journalists than before, that there are

fewer news outlets than before to the point where you have this new term, we talked about this on a podcast, news

deserts. Yeah. Yeah. Really scary. where entire communities of people because

local media has disappeared because of economics and maybe other reasons don't have any access to news or not enough

access to local news. So these people uninformed, right? That not good. But um

no, I I I agree with you that it is refreshing what he did with those

journalists. I have a very positive opinion of him at the outset and not

just because I want to call him Bob. Uh, and not because not really because he's

American, not because he's a White Socks fan. I mean, we're all having fun with that, right? But and John, as we do

this, I'm gonna look up the post real name. There you go. Let's have some fun with this.

Responsibility to the Truth

So, I really liked the part of your LinkedIn piece that talked about how

everyone, no matter what your role is in creating content, has a

responsibility to the truth, right? So, we talk about journalists, that is their

job to put truth out there. Now, if you're more of a commentator, that's a little bit different. I mean, you you

should still be speaking truth, but you can have a bent, a philosophical bent to it. If you're a news reporter, you

should have no bent. You should just be reporting the facts. But I I take the

point that we all have a role. Neither you nor I are journalists, right? But we do produce content. This very

podcast is content that will go out into the world, right, for ourselves and for

our clients, you and I and our team. We produce content, we produce uh press

releases, we produce thought leadership that gets posted on social, web content, all of

that. Blogs, blogs, it all has to be truthful. You don't

have journalist. You, you know, and hey, any any company I've ever worked for, if

you're producing new marketing content, which that that meaning it is slanted in

a positive way toward your product or service or supporting brand factual and

I've always been trained and train others to, hey, if you're going to be quoting third party data, for example,

you got to source it. journalists. Absolutely. Absolutely. So do we as marketers, we have to source data, too,

right? So yeah, I really like that that piece in in um in your LinkedIn article

about how you apply this responsibility to all of us. What's his what's his name? His name is Robert Francis Pvost.

White Smoke

Oh, Provost. Right. Yeah. Yeah. I I do want to ask a question about when a

company has a new leader to announce, what are the best practices? What are the things you should do to announce a

new leader? We'll get to that in a minute. Let's have some fun with this whole white smoke thing. Okay.

What do you think about this whole white smoke thing? You know, I'm okay with it. I think in some cases, you know,

traditions are a great thing to hold on to. Traditions unite us. Um, and I think

the fact that you had all those people gathered in St. Peter's Square to watch for the smoke is amazing

because that is such a little symbol, but it's so powerful. The people who

were in what is it called? St. Peter Square. Mhm. When the Do they know is is

there is there something that goes out ahead of time that says, "Well, it's G

we like we're not going to tell you if it's going to be white smoke or black smoke or black smoke, but it's going to be between noon and two." Do they do

anything like that or is this like I don't think so. Seven vigil. I don't

think there's any time frame attached to anything. They just have to watch the chimney. It's got You know what? You

know what? You I suppose I I'm sure that's true. And I suppose the reason they can do that a this only happens

once every 10, 15, 20 years, whatever. It had been 12 years since the last one.

I remember Pope Francis was 2013. But I suppose they also know that it's

not usually going to go on for any longer than two to three days. So if it's only every 15 years, if it means

that much to you to be in the square, you can probably hang on for two to three days. I suppose I I think you can.

This was the fourth ballot, just so you knew. No, fourth ballot, which I believe

Language

quicker than they thought. Quicker than they thought. There's only two things I'm aware of that they do. One is white

smoke. Everybody gets ready and literally what, 15 minutes later, a couple of people march out onto

that platform, balcony, and that kind of lets you know, okay, the pope's coming.

And then here comes Bob, right? And a little bit of this, and um and then he

says something in whatever language he chooses. And to your point, it wasn't English. I also like that, by the way,

because he's an American. Especially because he's an American. I like that he didn't choose English. I I do too. I

think that was a really great decision on his part. I think he spoke in Italian

and I'm not sure what other language. Latin. Yeah. By the way,

you're you're half Jewish, half Catholic, right? Right. I'm zero Catholic, all Protestant. I went to, but

I went to a Jesuit high school and we had to take Latin as freshmen and that

was maybe the hardest class I've ever taken and you had to carry through a

language all the way through. I carried through with Spanish. Um, but there were

some people who carried all the way through with Latin. Do you know anyone who speaks Latin? No. Other than Bob? I

used to speak some pretty good pig Latin but not Latin.

I just think that's really impressive. That is I think it is too. That's a hard language. I wonder do they put out a

press in like after the Pope has come out? I'll bet they do. I'm sure they do. I'm sure they do. I really think that if

he inserts himself in some of the bad things that are happening in the world

right now, he could be a force for peace. And I think that's something we'd all like. I would agree. I would agree

with that. So I have a question written down on my screen here. What are best practices when companies announce a new

Best Practices

leader? I a lot of mystery at least for those of us who've done this, right? So

couple of things down here. Press release. You typically you you're a company, you have a new CEO. Okay,

this is external stuff, right? separate from the internal press

release. Maybe maybe a carefully curated first interview with a seemingly

friendly audience. Maybe that sometimes that happens. Sometimes that's done under embargo in advance and then it

shows up online typically right after the press release. Right. Right. Media

tour. This assumes that the company is newsworthy and etc. Mhm. Um and then uh

the other thing with the bio goes up on the website. The other thing I can think of that's fairly standard is is some

sort of social outbound. Right. Those five I I think but I think you missed an

important one which is internal communications. You don't want employees

finding about this from an outside source. So, simultaneous with the press

release, you should put out a uh an internal announcement that even quotes the new leader or it could be from the

new leader. No question about it. And and I would also add to that, you know, sometime after the death settles, uh,

some sort of employee road show, you know, that that's pretty common. Exactly.

Let's just pretend that the Vatican is a publicly traded company and okay, they've just announced

their new CEO, right? How could how could this play out? So, the press

release I guess the press release is what the press release is, right? First interview, if you were head of

communications for Vatican, Inc., Who would you who would you curate in

First Interview

advance to be the first interview of the new CEO? CEO Bob, our

new leader. Are you going local? It's Vatican City thing. Are you going for

the you going for the uh FT? Where are you going? Honestly, and I'm even though

we're looking at the Vatican like a

company, I think the only respectful thing would be to publish it in the

most respected Catholic publication. There's like a Catholic digest.

That's interesting. Catholicism world or whatever it might be, but to go with that first. That's a really, if I think

about it in terms of what a company would do, there's certain journalists

out there who have more cache than others. So, you could always go with a uh

Oprah or Gail King or Norah O'Donnell or, you know, any any of those uh

network news. Um, Lester Holt, any of those news anchors, I think it has to be someone of that stature.

Le was among the 3,000. I I think I saw him. I'm pretty certain he was there.

Yeah. Yeah. I think Norah Donald was there, too. He was. So, are you saying

So, if you have to choose between, let's just say it's Lester Holt, NBC News,

right? If you have whose last day is tomorrow, is it really? Yes. The new

anchor starts on Monday. Well, it doesn't seem like he was there because he came in the wake of the Matt Lowour

thing. Uh, no, the Brian Williams thing. Oh, right. Brian Brian Williams kind of

Yeah. Yeah. took some liberties with when he was in the Middle East. That That's uh The Brian Williams thing is

where we learned all about the word conflate.

That is right. That is right. explaining I conflated X and Y. Right. Right.

Right. Boy, NBC's had some uh real doozies of I mean really right. Um really big

doozies. Yes. Big doozies. Okay. So you're the head of communications or the CMO whatever for the for Vat for the

Vatican. You had to carefully, you had to decide in advance who's the first journalist

and that let's just assume the story would come out after the announcement, but the interview could have been

beforehand regardless, right? Who you're choosing the the the biggest Catholic

publication in the world or you going straight to TV? I'm choosing the biggest pa Catholic

publication in the world because that way it doesn't look like you've disrespected anyone. I totally agree. Um

and then I think after that you got to go out to world leaders. You know he should be having a meeting right away

with Trump and Putin and the leader of China and you know the the UK and

France. I mean he really needs to perform that outreach and you know extend that to nations in Africa,

Australia, um you know Japan needs to really do outreach to world leaders to

get that credibility flowing but also to get his voice on record on things like

Gaza and the Ukraine and all those different things that are impacting people right now. And I'm stretching the

analogy here. I I get it done but but that's in a way it's like you know going

out and meeting with your partners and or your your clients in in a way not client that clients is not the right

analogy here but but partners customers what have you all right so media wise

Media

let's say he comes to the US I remember back when uh Pope John Paul II came to

Los Angeles uh and spoke in the coliseum and he did a parade down Wilshire and it

It was very very cool. I don't remember if he did a press conference or not even

though I was journalist at the time but regardless. So let's say Bob's first

trip back home to the United States. Okay. Who's his first interview? He's going

it's a media tour, right? He'll pro let's just say you're right. He'll meet with probably meet with Trump maybe with

Vance again. He's already met with him once. Um, uh, he'll meet with certain people, I suppose, but is he is he

choosing the Chicago Tribune or the Chicago? I was, that's the first thing that came to my mind. That's gonna be by

far the least biased thing that he could do. Oh, I'm going to talk to my hometown newspaper first. I think that would be

an excellent way to start. That's so interesting that we're I totally agree that that would be really

he would be choosing a smaller audience by comparison to if he wanted

to talk to the to USA Today or or Lester Holt, right? You're saying he should

choose his hometown papers first. I like that. It You know what that says to me?

I haven't forgotten where I came from. Absolutely. Absolutely. And honestly, in

his case, since he since he's spent so much of his priesthood time in Peru, he

ought to go to Peru. 100%. 100%. I mean, it is a way of saying I'm I'm not all

about, you know, the the brightest lights. I don't go straight to New York. I go straight to Chicago. I mean, you

Why did you love Pope Francis so much? Why did we all love him so much? I mean, he used to go and lay on the ground and

Press Conference

kiss physically kiss the feet of people, right? Yeah. Who in every

action said to people every day, I'm no better than you. No better than you. Right. To serve you. Right. So, I love

that idea. I suppose he could do a press conference in Chicago. You don't want to leave out the the local TV people, but

can you imagine the Chicago press corps if that happened? Especially first

USbased interview. Can you imagine that press conference? Oh, it would be a crazy event. Wouldn't that be crazy,

right? All right, let's keep stretching this. Okay. First, at a certain point, it would be understandable if he was to

do a national interview, a big Who are you choosing first? You're the head of communications. Who's who's

going to give you the audience, the reach, and who's going to maybe be a I'm

not sure I could think of anyone who wouldn't be a friendly interviewer, but who maybe stylistically like who would

you go for? Would you go for Lester Hall? Would you go one of the morning shows? What do you think? That's a

that's a really hard one. April worthy. You know what? I might go outside the

realm of journalism on this one. And and when I said Oprah, I was thinking, my god, who carries more cache than Oprah?

That's a really that's really interesting. I mean, that's what that's what Prince Harry did and Megan Markle,

they talked to Oprah. Um, and that'll show I mean, people will see that as biased in one way or another, but that

way you don't have to worry about hurting the feelings of different stations and outlets. he Oprah and they

can take whatever they want from that interview and package it as they will. But I would think someone of that

standing. I love the Oprah call. Of course, they would also have the uh Chicago connection.

Internal Politics

True. A long time. I think she's full-time in what Monaceto now. I don't know if she

Yeah, I think she she lives in Monaceto. I'm pretty sure she was in Chicago for a long time. Boy, that's what a great

interview that would be. I think it would be too. You know, by the way, I I believe Lester Holt started in Chicago,

too. Really? His son, his son is a news anchor in Chicago, I believe. I did not

know that. Uhhuh. All right. Internally, here's one for you. The internal people

in a in a way are Catholics of the world, right?

Employees, but we're stretching here. I get it. Right. How does he do that?

let's say he comes to the US. I suppose the best thing he would do is kind of like I mentioned John Paul II did the

Coliseum in Los Angeles and I'm sure he did other cities in the US as well. You know, maybe he starts at Soldier Field

in Chicago. We're really kind of having fun with the Chicago thing, but it matters how much of a pop image he

wants. Um, on the more conservative side, he could just pick the most important cathedral in each city and do

a little tour where he, you know, does a mass and then talks to people afterwards. Um, and that should be all

over the world, not just in this country. I mean, he should do it. And then I think on his internal

politicking, I mean there's a lot of controversy over whether you're a

traditionalist like uh Pope Benedict or um someone who pushes the limits like uh

John Paul 2 or Francis. He pushed the limits on a lot of things. you know,

where does Pope Leo want to belong, which you can't. And at the same time,

you got to build bridges to the people who aren't your friends or people who

wish that someone else were in place. Um I I think there's a lot in common with

um it's going to sound really strange, but the military, I mean, you've got a

general, and you might not agree with the direction you're getting, but you

follow that direction. And uh as long as that general is in place, I think the same thing goes with

presidents and other heads of state, as reluctant as you you may be to do that.

Um so I I think that's got to be the attitude among the rank and file

cardinals and bishops. Yep. Yeah. Again, you're the VP of communications for the

Vatican, publicly traded company. Got to get the word out. Yep. Yep. I wonder why don't popes do this? or maybe they do

and I'm just I can't think of it. But an executive opinion piece, why wouldn't

they do that for him to get something out in writing? It's posted. It's there

for posterity and it kind lays out how he feels about a certain topic or the

world in general. Why wouldn't you do that? No, that's actually a really good idea. And it could be like an opinion

piece. And it could be an opinion piece that isn't meant for just one newspaper,

but it could release it simultaneously. Yeah. To the biggest newspapers in the world, right? You know, my my opinion,

my view of the world, right? And my place in it or what whatever else. I

think that would be very powerful. Yeah. I mean, I guess he does his own version of an opinion piece every Sunday, right?

Well, he does. He does. She has a platform that even CEOs don't. But I I I

wonder if we'll have to look that up offline. Has there ever been a pope who's done a written opinion piece that

was posted? I mean, I say why not? And you know, why not also maybe partner

with um UNICEF or some sort of international organization?

Oh, a nonprofit partnership. I like interesting. I think as soon as we're

done recording this, I think you and I should put together a proposal and send it to the Vatican that

clients first will new marketing and communications firm for the Vatican.

What what are you are you up for this? It'll be like an RF. Yeah, I guess it sounds like a fun

exercise. Although, you know, they've got kind of a machine in place at the

Vatican, just like they do in the UK with the royal family. You know, there's like it's like the firm, right? You've

got people closely orchestrating and protecting and doing all those different

things. Kind of like the Swiss Guard at the at the Vatican. Yeah. Yeah. Good

point. Although I could throw in there, little wink wink, I took Latin one

semester at a Jesuit school. I could do that. You're in. You're in. We're so in.

Although he's a Franciscan, so whatever that would mean. Yeah, I had a better chance to make it happen with Francis.

Oh well. Again, happy Pride Month. Seriously, happy Pride Month to everybody out

there. unhappy summer, especially here in Texas. Very unhappy summer. Best of

luck to uh to Pope Bob. Uh who, uh I

agree has gotten off to just a marvelous start and we're going to be watching him very closely. And yeah, we will be

watching how he and the Vatican communicate. It'll be really interesting. First, thanks for indulging

us on this. I just was watching from afar and I thought, "Wow, this is a really interesting dynamic that that

unites everybody." you know, you don't have different factions or what I've heard are these spheres of influence

that are starting, which really is a throwback to like the last two centuries

ago, you know, where you got the US bubble of interest, you got Russia bubble of interest, you got China, and

those are the three defining movements of the world. This pulls everyone

together and can hopefully get us back on track with where we need to be. come and visit our website or, you know, see

us on our different social channels. We're every place right now. Grab a cold iced tea with a lot of ice in it and uh,

you know, get a get a little rest here and there. With that, I say bye-bye and we'll see you

again soon. Thanks everybody. We'll see y'all later.

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