What are you thankful for? Friends and family? Turkey and stuffing? (Let us know in the comments!) This week, on On the Offense, our principals share their answers, both personal and professional.

This week, on On the Offense, we pose an age old question… are you on brand? Judged by Gelman herself, John and Jeff spar in a battle-of-the-rebrand… can our principals hang onto their hinges??

This week, on On the Offense, our principals sit down with award-winning media strategist Lisa Kovitz to explore the rise of podcasting and why it has become one of the most powerful tools in modern marketing and business growth.

This week, our principals welcome fall by discussing seasonal marketing and creative strategies to keep audiences engaged. We’re itching to know… Which side of The Great Pumpkin Debate are you on??

This week, our principals offer their thoughts on how to predict and achieve a successful rebrand. Join us as we discuss how important knowing your audience is to a successful campaign.

This week, on On the Offense, we explore the topic of mentoring with two of the industry’s best, Tom Mattia and Thomas Martin. Both guests have been impactful mentors in our principal’s lives, and are sure to leave their impression on our viewers. A huge thank you to our esteemed guests for joining us!

This week, on On the Offense, we dive into the world of influencer marketing and content creation. Taking us behind-the-scenes are two very special guests, John’s daughters! Listen in as we answer the questions everyone’s asking!

This week, our principals emphasize the importance of savvy social strategy. The monster that is social media “WILL EAT YOU” if you’re not careful!

This week, our esteemed colleagues Carol Barreyre, Kent Sholars and Alex Wells help us complete our three part series!

This week, we debut the second installment of our “Right Place, Right Time, Right People” series.

This week, on On the Offense, we kick off our newest series, “Right Place, Right Time, Right People.” Through candid conversations and insightful stories, we explore how being in the right environment creates opportunities and drives progress.

This week, our principals congratulate Pope Leo XIV on his papal debut, and evaluate how the Vatican might have communicated their newest promotion if it were a corporation.

This week on On the Offense, our principals host our first panel discussion! Barbara Serby and Darryl Hoffman join us to discuss recruiting, today’s candidate market and AI’s influence on the future of Human Resources.

This week, our principals reflect on their game-time decisions, inspired by John’s recent article, “My graduation advise to you, 22-year-old self: Go best, young man, go best.”

This week on 𝘖𝘯 𝘵𝘩𝘦 𝘖𝘧𝘧𝘦𝘯𝘴𝘦, we welcome global affairs and marketing expert Malcolm George all the way from France!

This week, our principals explore the subject of Jeff’s recent article, “There’s right and left… where is the middle?”

This week, in celebration of Women’s History Month, our principals host Bertha Guzman, founder of Pipoka Marketing Studio. They discuss the importance of properly engaging the target audience in multi-cultural marketing.

This week, our principals explore how industries changed in the five years since the Covid-19 pandemic and the future of work-from-home.

This week on On the Offense, our principals host one of the leading corporate communications recruiters in the nation, Smooch Repovich Rosenberg. The trio discuss earnings, investor relations and the candidate market today.

This week on On the Offense, our principals discuss the importance of effective storytelling and share their proven strategies.

This week on On the Offense, our principals discuss event marketing and offer valuable insights into driving customer engagement.

This week on On the Offense, our principals deep dive into their top 10 predictions for marketing and communications in 2025.

This week on On the Offense, our principals embark on a journey to gather market research on brands with a cult following. Calling all Texas natives and soft drink enthusiasts… it’s your time to shine!

This week on On the Offense, we discuss food-borne illness cases and whether companies handled their corporate communication well, or left room for improvement. Our principals lean on their experience leading crisis communication to evaluate the wins and losses.

Our maiden episode of our podcast, On the Offense, is here! We are thrilled to bring you bi-monthly episodes discussing various current events through a marketing and communications lens. Stay tuned!