FAQs

Still have questions? We’ve got answers.

FAQs

Do you have experience relative to my company and/or industry?

We have spent most of our careers on the client side, leading global marketing and communications teams. We have worked across industries, including technology, healthcare, energy, financial services, manufacturing and professional services. There is no major consumer or vertical industry in which Jeff and John or members of their network do not have experience.

Why did you start an agency?

After leading marketing and communications for multiple companies, we kept seeing the same problem: Most agencies don't understand what it's really like on the client side. They deliver beautiful creative or clever campaigns, but they don't truly grasp the business pressures, the internal dynamics or the ROI requirements that CMOs and communications leaders face every day. Not only that, but too many agency leaders disappear after the initial business pitch, leaving the day-to-day to junior staffers. We wanted to create an agency where all clients get experienced support and counsel – each and every day.

How do marketing and communications drive business growth?

We built the agency around growth – that is, accelerating our clients’ growth. Simply put, we believe that – effectively executed – marketing and communications accelerate business growth through tangible outcomes: increasing search visibility, driving leads, strengthening employee pipeline and loyalty and leading through crisis. This is not just our experience talking. It also comes directly from client and prospect conversations.

What makes your agency different from the rest?

Three things set us apart:
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‍1. Client-Side DNA
We're not former account executives or creative directors. We're former CMOs and communications leaders who ran global teams.

2. The Network Model
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We don't carry the overhead of a traditional agency, so you're not paying for fancy offices or layers of account management.

3. The Brand Value Accelerator Series™
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We've codified everything we've learned into proprietary playbooks that ensure consistent excellence across all 13 of our service areas.

Logo with stylized letters 'CF' followed by the text 'CLIENTS FIRST'.
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