Social Media Strategy and Management

Social media has become more than social media. It has essentially become the media. A 2025 study by the Reuters Institute shows that social media has become the main source of news in the U.S., overtaking traditional TV channels and news websites. Similar research not only supports this finding, but also shows that this is a global phenomenon. Not to mention this: Are you using social media primarily for awareness or acquisition? Are you leveraging it as part of hyper-local campaigns? So many questions with social media— but for every one, there is a right answer.