Advertising and Creative

Once you arrive at your story, it’s all about telling it. Some think we are in a so-called “post-advertising world,” thanks to factors ranging from ad-blocking software to the explosion in owned media. We don’t believe that for a minute. Studies show that people continue to respond to advertising – at least good advertising. Depending on the product or service featured in an ad and the medium in which the ad is placed, we still tend to favor things that we are aware of … we still tend to favor things that we view positively … and we still tend to favor things that are made available to us at the right place and at the right time.