[Music] Welcome. This is our ninth broadcast. Our ninth podcast. John number nine. Um

I'm Jeff Bomb. I'm one of your hosts and my business partner John Clendenning is also on screen and we have we have a

special guest today. Berta Guusman who um is another PR and publicity and

marketing person. So welcome. Welcome. It's it's a pleasure to have you here today and I know there's so much

important going on in the world and for you to take time to do this and

potentially partner with us on some stuff. It's it's terrific. This is going to be this is going to be the worst 45

minutes of No. No, it'll be fine. No, I I do maybe a couple of things. Number one, um I hope

you're all enjoying my purple sweater. Um which I am wearing because as we

record this, even though this will show up a few days from now, uh it today is

the first day of spring. So, happy spring. I thought this was kind of nice and springy. I'm very excited about this

nice warm temperate weather in Dallas today. Usually, it's either too hot or too cold here. Um but uh we have a very

nice uh first day of spring here. So happy spring and and and and Beerad um

she's here really for three reasons. One is we have met her recently through the Plano Chamber of Commerce which Jeff you

and I joined what a couple of months ago. Yeah. We have met some amazing

people at these meetings, like-minded individuals who are there to promote

their own businesses, but also to help other businesses. And um so we talked to

Berta after one of the meetings and said, "Hey, you know what? We we got to have you on one of our podcasts." So, so

it all started with the Plano Chamber of Commerce. We're very happy about our membership there. Um, she's also here,

however, because as we record this on the first day of spring, which is March

20th, it is Women's History Month uh, in the US and we wanted to feature a female

guest on our podcasts or one of our two podcasts during the month of March in order to highlight uh, the

accomplishments of a woman and the contributions that they make to uh, our

society And so, uh, Berta, we're very happy to have you aboard, um, through

both chamber, uh, and because it's women's history month. And, yeah, I mean, the third reason, I suppose, yes,

the Hispanic market is a hugely important market, certainly here in

Texas, uh, but also all across the country. So, she has a lot of draw some

stats, John, uh, to say in that regard. Yes. And I know you have some data. This

is good stuff. Yeah. So I I I just was researching this. So 13.4 to

13.7% of the US population speak Spanish. And then additionally, there are another 12.2 million bilingual

Spanish speakers living in the US. That is a significant percentage of our population. And we think that obviously

it's underserved. And that's why it's so critical to have people like Berta um

serving that market. and and we know for a fact that a lot of the clients that

we'll be serving have needs um in Latin America here and having someone whose

dual language is really really valuable. Well, I I'd love to start Berto with

your story. Um I mean we we know your story but we would love for you to just tell us a little bit about yourself and

then your business as well uh just to kind of set the the framework for people. But starting with your personal

story, it's a really interesting one and why don't we start with that? Well, John and Jeff, thank you for

having me. I'm so happy to be here with you. Um, talking about about my business

and and about what I do. Well, my story, I will say the short version because it

has so many details and so and so many things, but I will begin with the short

version. Um I was uh born and raised in Venezuela. I went to law school there

and I worked seven years as a corporate consultant. And then because of the

crazy political situation in my country, my husband and I decide to move to

Brazil. So in 2018, we moved there. But at that time, I had to pivot my career.

So at that time I made the change into law to marketing and why this because

around 2014 I began my own uh business in

Venezuela. So at that time I have like my first encounter with marketing

because I was in the need of more clients and I began to learn about this

and I thought hm this is interesting. I I like this. I could be doing this and I

pivot my career living in Brazil. I work in a very good company there. I began as

a digital marketing assistant knowing barely a thing about Portuguese

and about marketing too because as you know it is a such a wide ambience is a

lot what you have to learn and I worked four years there and in 2021 I moved

here to the US so that's like the long story short um and right now I'm dedic

dedicated since two years ago with my business to create multicultural

marketing campaigns. What it means that I help business to tailor their

campaigns and their marketing message to different communities like the Latino community. So that's basically what I

do. That's that's a great explanation. Just any examples of some success stories you

have right now or the types of clients you serve? Yes. Yeah, actually um we can

think about the Latino community like something that maybe American people doesn't understand because of the

language difference, but it also happened between their own Latino community because each country of Latin

America has the um their own background and their cultural differences. So the

first case that I have, it was actually here in Texas. I work during two years

with um Hispanic clinic. It's a primary care clinic that is focused into

Hispanic people, but uh the majority of their clients are Mexicans and the

owners and the personnel in their majority are Venezuelans. So there was a

a situation there about the language even speaking Spanish. we have to tailor

all the campaigns into the Mexican culture and the Mexican-American culture. So that was like the first uh

challenge that I had into into this type of marketing. And that was on between

2023 and 2024. And more recently in 2024, I work with a nonprofit with a

nonprofit that organized at Hispanic Heritage Festival in Grapevine. So the

thing of this festival even when it is a Hispanic heritage festival it is focused

into the American people knows and understand better about the Hispanic

culture. So it was that that kind of of of campaign when you have to work with

different audience because in one side I have the American audience and the in the other side I have the Latino

community that obviously it has to be involved. So those are like my my

biggest uh success during these two years. And even when they're completely

different because one is a is in the healthc care industry and the other one

is a nonprofit, you can take advantage of understanding different cultures to

create better marketing. Some of that might be language specific, I would think. I mean there is Spanish for

example and there's Mexican Spanish right I know that from some of my

translation experience right is some of this pure language itself as opposed to

cultural yeah because well basically language has

a lot to do with your culture because this is a discussion let's say about the Latinx word I think that this is the

perfect example so latinext was a war created here in the US to refer to all

the Hispanic or the Latino people. But what happens that between the Latino

community, it doesn't have a lot of acceptance. So this is the importance. This is one

of the many things that I could tell tell you that it's important to understand the cultural background. So

if you want if you had a product like say let's say and you want to sell to people that is into

college there will be more these people will be more comfortable using the

Latinx and reading the Latinx word into the campaign but if you're trying to

target um the Latino community that is in the middle 30s 40s or 50 there will

not be so comfortable using this word and a lot of people doesn't even know

that the Latinx word exists. So that's why it's very important and and this is

just an example and that can happen even when you are trying to sell

um I I like to use this this example. is not the

same on how are you going to communicate with a Mexican-American that he was born

in here in Texas or how do you communicate with a Dominican that lives

in New York? So, you have to take a lot of awareness about their cultural

experiences. It's not just about translating the message. That's a big mistake. Just

translate it. Yeah, I had a I had a feeling. Yeah, exactly. Go ahead, Jeff. You have a question on the tip of your

tongue. I can tell it's Well, it moved back a little bit in my mouth, but that's okay. Um, no, that's why it's so

important to have someone like Berta as a as a resource because she understands those differences. I think that's really

really valuable and I don't think a lot of people um understand that. So, I was talking with a with a person here like

like a month ago. We were talking about Mardigra and this person was asking me,

um, okay, but I want to understand better what's the difference like talking with with a Latino community

when I'm trying to sell a product or a service to them. And I say, okay, I'm

from Venezuela and I don't know anything about Mardigra. I have no idea about Mardigra.

Mhm. So, it's not enough for me as a Venezuelan marketer that lives in the

US. If I'm trying to sell something for a Louisiana

person, just say, "Oh, happy Mardigra," and post on my social media, "Happy

Mardigra." That will not connect with them. We need a story. We need some way to engage. If it's different, if I have

the knowledge and I can talk about the food and I can talk about the customers and what about the people are doing on

Mardigra, that will create a real and authentic uh connection with the target

audience. So, it's the same thing. You have to adapt your brand's voice to talk

with this target audience. Obviously, that political situation's been going along a long time in Venezuela. I mean,

what's the culture like there? And what about like freedom of the press there? Is that obviously that's been an issue?

Would you would you say I don't want to put put words in your mouth, but can you give us a little perspective on that?

Yeah. Well, thank you for asking about that. Actually, um Venezuela is leaving a dictatorship. That's that's what

happens there. And besides being a a a dictatorship, it is also a they have a

crisis, an economical and social crisis. So that's what basically made us um

that's why we took the decision to to leave our country at the time and I was

working as a corporate attorney and it was a hard time uh even when I have

clients and all that but everything depends on the government. So I have like really crappy experiences being an

an attorney right there. So yes uh there is a lot of good people even there in

Venezuela. We have um a particularly is that we are highly educated. The

majority of Venezuelan immigrants are highly educated at least they have a bachelor degree and they had experience

in big companies there in Venezuela. So and a lot of us are also bilingual. So

So yeah, we we are great people even when there is like in every in every

culture problems and people that doesn't respect law because yes that happens as

a reality. Uh but our majority is good people and highly educated. This was a

perfect lead into my question. So, I may or might may not have told you this, Bear Tit, but uh my side hustle, if you

will, this is my day job, right? My side hustle is that I am an adjunct professor

at the University of North Texas up in Denton, uh about 45 minutes north of

downtown Dallas, uh with no traffic. I teach advertising and PR there. And one

of the classes I teach is advertising 2100 which is inclusive advertising.

So I've had various guest speakers on various topics. Um and one of the topics

we got into recently was the way in which different ethnic groups and racial

groups are presented in the media. Right? And this is mainly in ads. I'm

talking main it's mainly in through the lens of advertising. Yeah, we get into

uh owned media and earned media, but it's mainly paid media. So, and the

topic was how are different groups of people portrayed in advertising. And I'm

going to read you from some of my notes from a recent lecture. I would love to get your view on this. I know what

you're going to say. What you're going to say is it's and this is what I said to the class that it is

ridiculous how inappropriately the Hispanic population

can often be presented in advertising. Right. So I' I'd love to get your view on this. And I'm looking at my notes

now. So hopefully I think I'm still looking at you. But here's and this is from an article. I don't have I I Okay,

good. This is from an article. I don't have the source in front of me, but I'm I'm actually quoting from the article.

Okay. Latin American people are drastically under represented in the

media, featured with speaking roles, speaking roles in only 1% of television

ads. 1%. So Jeff, what was that number? What what did you say the percentage of the population is that's Hispanic

speaking? Yeah. uh well 13.4 to 13.7%. But then you can lump in an

additional 12.2 million people on top of that. That's a it's a it's a pretty big

chunk of the population. 15 20% of the population uh is Hispanic. Okay.

But they're only featured in speak with speaking roles and only 1% of television

ads which to me is why is that? Okay. And then there's some other stuff in

here. Maybe I'll stop with that because that might be enough to get you going. There's some other stuff in here about

how people how Hispanic people are represented in ads and they are um they

are also misrepresented in there too often in terms of uh being in subservient or bluecollar labor roles.

Right. So it's not not enough. And okay, we give you some credit for featuring a

Hispanic person, but you're featuring them in some sort of subservient role, which goes directly against, I'm sure,

reality, but also some of the numbers you were just talking about in terms of how well educated Venezuelan people are.

My husband and I had a joke, a cruel joke. Um whenever we saw we watch a show

on on streaming and there is certain actors that they well know because

they're Latin because there's not too much Latin act actors. Whenever we saw

this person my husband say he's going to be killed. Are you kidding me? Yes.

Because he's gonna be killed. He's not going to make it to the end of the show. Oh my god. And I always say I always say

no. Do you think so? Yes. Or he's going to disappear from the show for anything

because he's he's not going to last to the end. And generally that's what happened with there is like two

characters that we always saw like okay this is going to happen because they don't have like principal roles as you

say and the stats that you that you that you read um give us the perfect example

just 1% is is nothing if you if you compare

with all the Latino community that lives here. So this is my personal criteria

and not based on any on any study or anything. It's just my my my criteria. I

think there there is two things that are going on. First of all, yes, it is a

reality that a lot of the Latino community are blue collar workers.

Um, yes, it is a reality that a lot of Latin American countries have terrible

violence issues that make their people come here without studying or without

having access to a study because as soon as they get certain aid, they will make

everything to come here to the US. So, that's one part. Unfortunately,

um the Latino community has been portrayed into that portion of population. I'm not saying that they are

not important. Of course, they are important and they have a lot of issues on their country and that is

wow that that is such a big problem that we can spend hours and hours and hours

just talking about that. But the reality is that there is a lot of

people that I'm not going to say just that is highly educated but people that

speak English people that have a lot of time here in the US and even when they came here they didn't know how to speak

English correctly but they learn through the through the time and those peoples

already have families here and they have uh Mexican and I would say look I I I

made the mistake to talk about just how one size like everything thinks that everybody thinks that they're Mexicans.

So they already have uh American sons and children here and it is a different

generation. Actually, I interview because I had a podcast uh a couple of

years ago and I interview a Mexican-American uh comedian and he was working into

creating a movie called Legalized that it was filmed on El P and he talked all

about this uh when this law I think that it was in the 80s that

a lot of immigrants have opportunity to be legalized here in the US. And he was

talking to me like the reality is that there is a under representation on TV

shows, on movies, but when you look at the stats, the majority of people that

consume those shows are Hispanic or Latinos. So it is we are not

represented, but we have the money to buy. So it is a huge ambivalence there

and that's part of I always say like at least in Texas you have 40% of

population that is Hispanic. So if you are not targeting this community, you're

leaving money on the table. And if you're not targeting correctly and you

are not creating the right messengers for I will say for us, you will lose

even more money because I prefer for you to not talk to me or talk to me in a

respective way. I prefer or you don't have any contact to me rather than

having a misrepresentation so or an under representation. So I think that it

is like a a vision of the Latin community that is in the past because

that community that it was only blue color that community evolved in

something new and is creating even more jobs. When you look at the statistics,

you can show that Latinos are creating more businesses than

Americans. So I think that's Yeah, I believe that's true. Yeah. The Latino

community are working into creating more jobs and more opportunities. So it is

like like this um this image from the media that is so

harmful and also I noticed that the

multicultural strategies are offered generally by big

agencies or big companies. Oh yeah. Oh yeah. So the small to mediumsiz company

doesn't have access to understand to truly understand they don't have access

to market research. They don't have access to real statistics that and to

professionals that help them to understand this community and to translate and communicate better with

them. So, so yeah, that's that's in part why I do what I do because I want to

offer to the small to midsize business this opportunity to engage with the

Latino community. The this community is one of the most loyal and it is the the

numbers exist. The Latino community will keep engaged with you and will be loyal

to your brand if you understand it and if you talk to them into the right way.

John, you know, I hate to talk about politics. You know that

I there is a really relevant he can't help himself. I know exactly

what you're going to say and I think it's good to bring it up. Yeah. Diversity, equity, and inclusion 100%.

And the current administration, you know, has come out against those initiatives um for various reasons. But I would

imagine based on everything you've just said, at least in our minds, that's

that's so relevant to business right now and to not have those initiatives in

place. I I think that's a big mistake. But from your from your perspective, how

do you how do you view that? Well, I think that everyone, it doesn't

matter if you are American, African, Latino, everyone have to earn their

place. So that's a fact. So yes, those

initiative must exist. They are important. And actually I'm talking here

about the inclusion of the Latino community in your market into your marketing strategy. But um it people

have to be careful because it is like oh no I will get this job because I need to

fill up the quota and she's a woman and I need 10 womans. Actually yesterday I was I was reading a book um I don't

remember the exact name but it it talks about the dynamic of powers between women's and they put an example of

senagal they have a law where do you have to do you need certain numbers of

seats on the congress have to be they have to be uh but for woman and another

one for men and they try to keep the equality which is a good initiative

negative. But what happens if I don't have the enough men? I I want to talk

about woman. Let's say I don't have the enough men that have the preparation and have the studies to be on a seat on the

congress or what happened if I don't have the enough woman to get into those

seats. So yeah, companies needs to look out who are they hiring. You cannot have

the bias that is only oh I will I will hire there because I need to fill up those the quarter. It has to be

balanced. I think that it has to be balanced. Those initiative have to exist. They must exist especially in a

diverse country as the United States. But it has to be balanced like everything in life.

I agree. I agree. That's a really good viewpoint. I couldn't agree more with that. So, it's back I'm going to go back to

that advertising thing and the in and not only the under representation of Hispanic of Hispanic people in ads, but

also the misrepresentation of them, right? We're also we're, you know, as I

mentioned up front, we're also here to celebrate women's history month, right? And so in the um in the class where we

talked about gender in advertising um this

semester, I don't have the notes in front of me, but I'm pretty sure this number is right, if not very close, but

we were talking about the what is too often

misrepresentation of women in ads, right? And too often, and this is all

based on research, this is this is a datadriven comment that that too often

in ads, women are portrayed in so-called traditional roles, right?

Um almost like just perpetuating the stereotypes, right? Um, and one of the

things that um, I landed on in my research for that lecture was a stat

that said that I'm pretty sure this is right. 63 So just think of the people

creating the ads in the first place, right? 63% of creative

directors at advertising agencies are men,

right? I actually uh well I was I was about to say I was surprised the number isn't higher just based on my own

personal experience from watching ad agencies but I mean the point is that if

twothirds of these ads are being led I mean one person doesn't create an ad but the creative director is ultimately in

charge of it right if men are creating twothirds of ads no wonder that

sometimes women are too often women are misrepresented in advert advertising.

So, I wonder if you go if you translate that to why are only uh 1% of ads even

featuring Hispanic people with speaking people with speaking roles? Maybe that's because there aren't

enough creative directors who are Hispanic, right? I mean, that that to me seems like a p a

fairly direct path to uh changing the way Hispanic people are represented in

advertising. Does that make any sense? Yes, of course. Because you can't talk

about something that you don't understand, right? So there is a there is a actually in the same book and the

and and the example that they were putting about Sagal, they were talking

about uh a woman in Congress and her story there and she was um like trying

to to to keep more love for the girls have access to sanitarian products

because they were losing missing a school like maybe a week monthly. So,

but but she was made in that reflection. If the majority of Congress

are men, they don't understand these kind of situations. So, if the majority

of creative directors are Americans or from other nationalities, they can

understand the concept of Latinos. And one thing that I seen happen is

that yes then data is very useful but

you need context with that data. So what happened is that maybe they have a lot

of data and they just put everything on the same bowl like oh we have this data

from thean from from the ethanic market and you put everyone on the same bowl

and you made this picture like and I and I came here with the example of the

MexicanAmerican. So you came with the thinking that with the thought that oh

all Latinos are like Mexicans because that's the bias that that that exists or

maybe if that creative director knows a Colombian community say oh all Latinos

are like Colombians and that's not the case. So, so yeah, I think that that we

need more diversity into those positions too because it seems like

um multicultural marketing it is something so specialized

that not everyone's have access to it.

Interesting. Interesting. So Jeff, you brought up politics.

Um, so that's a fun topic, right? Yeah,

exactly. This whole Yeah, exactly. This whole thing about

English as the only is as is the official language of the United States. Now, I don't I I know that's been

floated. I I don't know is there was an executive order declaring

English as our official language after 150 years. I I mean we're a country made

up of immigrants. Very few people are from here. You'd have to be a Native American. So um I don't know. I I think

there's room for all different types of languages. Um certainly the language of commerce and business. you know, English

makes sense, but but I do think it's important to be an inclusive country where everyone's accepted. But so I

guess it's happening then. So does that change does that change things for you?

I don't think so. Does I mean honestly I don't think so because we have the liberty to run ads on any language. So

that's true. That's true. So and and and there is working for the Latino community like

targeting this audience doesn't mean that you will create all your marketing

messages in English because it will depend of what portion of the Latino

community you are trying to sell your product of your service because if you're talking with um with a

Mexicanamean a Venezuelan American my son is a Venezuelan American so if

you're talking to am you can talk in English or Spanish and and I say from my

own situation. My son is three years old on how on my house we only speak Spanish

and my son speak English better than me. So when I talk to him in Spanish, he

understands that he answer me in English. So he's almost four years old. Yeah. and he goes to to a school that

doesn't have a a dual language program. So obviously when he grows up and when

he had the the age to buy something you will have to communicate with them in a

different way because yes he's born here but he has different roots. So you can

you can use English if you if it's if is that the case and we can run ads on any

language. So I don't think that there is so much of a of a difference. No, where I was raised I'm I'm from Pittsburgh,

Pennsylvania and u we had a very ethnic makeup of our community. Um there would

be one section of Pittsburgh that was Lithuanian, another section that was Italian, uh Jewish section. Um, and it

was a great little melding pot. You know, we talk about the US as being a melding pot of all these different

cultures and we had Polish, we had, you know, pretty much any nationality you could think of and it just made for this

great diverse community with wonderful food, great stories, you know, just

everything kind of melded together. So, I worked in a company that supported it

was called the Texas Business Immigration Council and

that was for legal immigration, you know, especially on the Texas Mexico

border and the value that people from Mexico specifically bring to Texas and

the US. And uh you know, the conclusions were pretty clear. um they weren't

taking our jobs. They were doing things that the typical Texan would want to do

and they um committed probably less crime than people raised here in the US

and had great family values and all of that was very important to different

businesses. I am a big hockey fan and I was watching the Dallas Stars game on

Monday night of this week and yes, Jeff, they beat my Anaheim Ducks in overtime.

It was very upsetting. Long story, but I I'm a Stars fan, a hockey fan. And the

theme of the of the game was Noce Mexicana. That was the theme of the

entire event at the arena that night. And at breaks in the action, they were

playing Mexican music. They were serving Mexican foods. And at during the uh the

period break, they were interviewing uh leaders in the local Hispanic community

about the inroads that the stars and other organizations are making into the

Hispanic community around the sport of hockey and turning MexicanAmericans who

live in Dallas into hockey fans. And one of the main points that the guy was making when he was interviewed was there

are a lot more Mexican occupants than you think, right? And some of that is

because the Dallas Stars and others are making an effort. But what do you think about that? I mean, it I guess it to me

it was a good example of it's kind of like, you know, we were saying this misrepresentation, right? It's like you

may not think on the surface that MexicanAmericans living in Dallas there are a lot of hockey fans but according

to this guy there are and more and more so all the time. T talk to us just for a minute maybe and if there are any

closing remarks you want to make as part of your answer. Talk to us a little bit if you would about that about you know

surprise you know that's just kind of a surprising thing on the surface that people might not understand. Well, it is

about culture and how well, you know, I'm not Mexican, but how we grow up.

There is a lot of American influence in Latin in Latin America. So, there is a

lot of TV shows, a lot of movies, music and everything. Of course, there is

countries where it's more accentuated, but I will share this story

with you. On my first Halloween here, I went out with my with my family

that lived here. That was three years ago. When I was on the street wa

watching the kids uh doing the trick on treat and everything, I felt at that

moment like I was being part of a movie because we grew

up watching the American movies. We grew up watching the American TV shows

and and yes, when you have the opportunity to say, "Wow, I grew up

watching this and they understand where I came from and they're making the

effort to convert me as a client. Of course, that you're going to be loyal to them." So any

almost I I I I I dare to say that almost any service or product can be sell to

the Latin American customer. You just you just need to find that cultural root

to them. So, in the case of sports, uh, Latinos love the sports and actually

I'm I'm not a I not a fan a huge fan of a sports, but I remember like watching

sports with my dad. My dad is Colombian. And I remember

watching soccer, watching hockey. Yes.

And we live in Venezuela in a small city. Mhm. So if you make the effort

into understand and make some adaptations to your voice, you can sell

you can sell to the community almost any product of service. Absolutely. So I'm

hearing, you know, takeaways, make the effort. Yes. Um brand loyal, brand loyalty is a

big thing. And I also heard you say the Hispanic market, they have money to

spend. So, if you don't make the effort, you're leaving money on the table.

That's right. We don't want that for your business. No, it's it's just unfortunate all the way around if that

were to happen. Right. So, I'm excited that you're part of our network now. And

if we have a client that has needs in that area, we'll call upon you. Um,

no question for working with us. No question too much. It's it's too

we have two criteria for people who become part of the client's first network. One is

um that uh we have worked with them in the past and we know them and as such we

trust them. Right. But the second piece of uh criteria is just as important.

Jeeoff, you know what I'm going to say. I ex I know exactly what you're going to say. The person has to be someone with

whom we would be happy to have a beer with. I can tell you right now I I don't

really want to have a beer with Jeff. I just I just We've had too many together.

I Exactly. I've had plenty of beers with Jeff. One of these days the three of us will

have to have a beer together and celebrate the fact that we're we're partnering uh in the in in the in the

market here. Well, um, we want to give you the opportunity to do a plug for

your business. How to pe how do people find you directly? Yeah, your website.

Um, anything else you want to tell us? This is an advertisement for you. We've nominated your time.

Well, you can find me on my website, uh, marketingstudio.com. Um, you can find me

on LinkedIn as Berka Guzman. Those are the two channels that we are using right

now. So we spend a lot of time on LinkedIn and we also have a newsletter

that it comes weekly where we talk not only about multicultural marketing but

also about general marketing and tips and hacks that will be useful for your

business. So it will be my pleasure for the people to join and and understand

better and have the opportunity to to talk about this. Fantastic. I I have

seen that newsletter. It is very well done. Uh and hopefully for this yeah

will we'll generate some more even more traffic for you. And this will show up by the way the week of probably early

the week of March 24th. So next week at some point. Just remember to access us on our social channels. We're on all of

them and our website uh if you haven't visited. Uh although I'd like to also plug we've got a newsletter now. Um we

just put out our first and we did it to a a network of people we know and we've

run across but we'd love to expand that. So um go on to our website, send us a

note saying, "Hey, I want to get your newsletter." Berta, thank you very much.

Happy to have you. uh as a guest on our show. Uh happy Women's History Month and

uh happy first day of spring. Thanks for joining us. Thank you, Berta. Thank you

for having me. See y'all later. Bye bye.