Managing Crisis: Rebuilding Trust After a Financial Miss (EDS)

Challenge

Following a high-profile quarterly earnings miss, EDS faced intense media scrutiny, declining
investor confidence, and internal uncertainty. The company needed to quickly regain trust and
stabilize its reputation.

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Approach

Jeff led the crisis communications response, coordinating with executive leadership to craft
clear, transparent messaging for all audiences — investors, employees, media, and customers.
The focus was on accountability, operational focus, and future direction.

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Results

The campaign helped shift the narrative from crisis to recovery, reinforcing EDS’s commitment
to transparency and stability. The company successfully maintained key client relationships and
restored confidence among stakeholders.

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Key Takeaways

Swift, consistent, and credible communication can prevent a short-term financial issue from
becoming a long-term reputational crisis.

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Services Rendered

• Crisis Communications
• M&A/Financial Communications
• Public Relations & Media Relations
• Internal Communications