Managing Crisis: Rebuilding Trust After a Financial Miss (EDS)

Challenge

Following a high-profile quarterly earnings miss, EDS faced intense media scrutiny, declining investor confidence and internal uncertainty. The company needed to quickly regain trust and stabilize its reputation.

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Approach

Jeff led the crisis communications response, coordinating with executive leadership to craft clear, transparent messaging for all audiences — investors, employees, media and customers. The focus was on accountability, operational focus and future direction.

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Results

The campaign helped shift the narrative from crisis to recovery, reinforcing EDS’ commitment to transparency and stability. The company successfully maintained key client relationships and restored confidence among stakeholders.

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Key Takeaways

Swift, consistent and credible communication can prevent a short-term financial issue from becoming a long-term reputational crisis.

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Services Rendered

• Crisis Communications
• M&A/Financial Communications
• Public Relations/Media Relations
• Internal Communications and Employee Engagement