Clients First Marketing & Communications™ is led by founding principals Jeff Baum and John J. Clendening, who have led global marketing and/or communications teams for seven Global 50/Fortune 500 companies. Jeff or John also have experience in PR firms, government relations and journalism. They believe that the best insights come from having been the client.
Their experience has taught them that marketing and communications have one objective: to increase the value of the enterprise. That means playing offense by driving profitable growth and building a pipeline of business for future growth. It also means ensuring the company can aggressively fight the competition and playing defense by fending off crises. Everything else is execution.
This week, on On the Offense, our principals sit down with award-winning media strategist Lisa Kovitz to explore the rise of podcasting and why it has become one of the most powerful tools in modern marketing and business growth.
Whether you are selling software, launching a consumer product, or promoting a new book, this episode will guide you how to use storytelling through podcasts to build credibility, connect with audiences, and drive results.
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