Team DFW™ is a grass roots initiative through which local small businesses can leverage a set of soccer championship-related programs designed to enable them to both increase traffic in their establishment and build their customer base. The initiative is led by Clients First, a Dallas-based marketing and communications agency, and consists of local experts in disciplines including sports and event marketing, influencer marketing, public relations and digital marketing.

Clients First Marketing & Communications™ today announced it has launched operations as a full-service consultancy. The firm is led by founding principals Jeff Baum and John J. Clendening, who bring deep experience and records of success in all facets of enterprise marketing and communications. Baum and Clendening have led global marketing and/or communications teams for industry leaders including Avery Dennison, EDS, Honeywell, Lucent Technologies, Siemens, Unisys and Warner-Lambert.