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All in on World Cup fever | The Dallas Morning News

April 7, 2026 -- Long before the first kickoff, North Texas businesses are already working the World Cup.

John J. Clendening & Jeff Baum, Clients First | The Jeff Crilley Show

March 30, 2026

Team DFW™ Initiative to Help Local Small Businesses Capitalize on the Season of Soccer

New programs to enable local small businesses to increase traffic and build their customer base through championship soccer-related events and content
March 10, 2026 -- DALLAS -- Wondering how your small business can capitalize on the global soccer championship matches coming to DFW this summer? A new Dallas-based initiative is here to help.‍

Culture Wars, Not Product Failures, Drove 2025’s Biggest Reputation Crises

New research by Reputation Leaders examines the changing reputation landscape to reveal lessons from 2025 and emergent reputation risks for 2026 and beyond.
March 10, 2026 -- NEW YORK, NY, UNITED STATES -- Culture and politics, not product failures, drove the top corporate reputation crises in 2025, according to a new national report, The Vantage Point, released today by Reputation Leaders.

Clients First Marketing & Communications™ Launches Operations as Full-Service Consultancy

New Dallas-based firm driven by the deep client experience of its founders
July 17, 2024 -- DALLAS -- Clients First Marketing & Communications™ today announced it has launched operations as a full-service consultancy. The firm is led by founding principals Jeff Baum and John J. Clendening, who bring deep experience and records of success in all facets of enterprise marketing and communications. Baum and Clendening have led global marketing and/or communications teams for industry leaders including Avery Dennison, EDS, Honeywell, Lucent Technologies, Siemens, Unisys and Warner-Lambert.
Logo with stylized letters 'CF' followed by the text 'CLIENTS FIRST'.
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