On the Offense Podcast — Episode #28 — Game On: Is Your Sports Sponsorship Strategy Built to Win?
March 9, 2026

On the Offense Podcast — Episode #28 — Game On: Is Your Sports Sponsorship Strategy Built to Win?

Episode Details

This week, on On the Offense, we step onto one of the biggest stages in marketing… sports sponsorship. From the Super Bowl to the Olympics, we break down what it really takes to win people’s hearts off the field. Are brands maximizing every media opportunity — or leaving ROI on the pitch? John and Gelman talk media relations strategy, sponsorship activation, and how companies can turn game-day moments into long-term brand impact. Logo placement isn’t a strategy… it’s just the starting line! Are you a business owner or corporate professional looking to strategically evolve your company? Jeff, John and their network of professionals are ready to bring their expertise, their experience and their insights to bear for your organization. Visit our website for more information - www.clientsfirstmc.com.

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