[Music] welcome welcome everyone uh to what we

hope is our annual Super Bowl edition of on the off of on the offense why do I

hope that we do an annual Super Bowl uh edition of on the offense the reason for

that is from both a viewership and really a cultural perspective as well

the Super Bowl is the biggest event of the year and we're going to talk about event marketing today and all things

kind of event related so so Jeff you ready for a pop quiz I'll take it and

and by the way for a little bit of context we are sitting in a classroom at the University of North Texas where I'm

an adjunct um and so um uh you can kind of sort of see the whiteboards in the

back I was uh teaching this morning and going crazy on the Whiteboard so I can't help myself when I sit in this classroom

well it's a it's a learned environment you can you can take a look around you can see all the tools that John employs

yes yes this environment is screaming of Academia so are you ready for your pop

qus I'm ready to scream the the uh the Super Bowl last year Super Bowl

something something lv11 whatever Roman number that is okay

February 11 2024 last year holds the record for the largest average

viewership of any live Network us television broadcast in history more

people watched the Super Bowl last year than have watched any other event in history do you have any idea how many

people watched last year's Super Bowl well either I'm going to be ridiculously high or ridiculously

low so let me just pick something okay if you want r

ridiculously high I would say 300 million 300 million I don't think that's

ridiculously high the answer is 123. 7 million viewers oh okay so I mean

still north of 100 million by the way okay 23.7 million people watched it by

the way we've just launched right into this so yes we're here to talk about event marketing today um who played in

last year's Super Bowl as I was looking this up I was thinking I don't even remember who played I Kansas City Kansas

City beat someone was it the 49ers it was the 49ers and I'm here to

tell you all all respect to Northern California I hate the ners I hate all

Northern California sports teams I'm a Southern California guy and even here in

Dallas we don't like the ners H I don't have a huge problem with

the ners but if I had a if I problem with the Niners I don't have any

feelings about them actually they beat the Cowboys last year or maybe that was two years ago yeah yeah I don't know

although frankly I I have mixed feelings about the Cowboys now yeah I I think I'm going back to my Steelers route don't

don't get us started on the Cowboys they are an embarrassment to the city in which we live they are they are so so

the Super Bowl is it's I mean it's the Super Bowl of of of marketing it's the

Super Bowl of events and as such it's the Super Bowl of marketing so we're going to talk about various types of

event marketing on this podcast and when we say events we're going to talk very

Loosely so football games sponsorships to piggybacking media relations on top

of corporate events Jeff's gonna wax poetic on that um you know we're going

to talk all over the bo we're going to be all over the board on this stuff there are lots of ways to leverage

events for marketing and Communications the key is to be aggressive and look for every opportunity you can so let's let's

let's do an example and we're going to stick with the Super Bowl okay um

nowadays here we are in 2025 the Super Bowl is synon well maybe it's I should

say it the other way around avocados and gu and guacamole and we're

gonna talk more about why he brought up avocados right yeah they are synonymous

with the Super Bowl now but it wasn't always the case so I

was actually involved in a very memorable and still famous Super Bowl

event tie-in which all started with uh the California avocado commission which

is a commission of all of the avocado farmers in the state of California of which there at least were in the 90s

about 6,000 and back then California produced about 95% of the avocados in

the country I suspect that may be different now I don't know now you have the whole avocados from Mexico thing so

whatever um the the landscape has changed in terms of market share and things like that but back then in the

mid 90s I was at Hillen Nolton a PR firm uh Jeff is also an alumnus of

H&K um and we um worked with our client the avocado commission to attach

avocados to the Super Bowl and why did we do that we did that because research

showed that Super Sunday is the number one consumption day of the entire year

for avocados via guacamole and so that

uh in our research in our in our ideating uh IDE that's a great word like

I said this is a highly learned environment we you said that but um ideating yes um um you get a bu soup

that one we we did some research to determine

how many avocados were eaten during Super Bowl week now I there's no

question in my mind that this number I'm about the quote 30 years old the numbers

probably gone way up but back then we we found out that 25 million avocados are eaten during

Super Bowl week which back then was enough to make about 12 million pounds

of guac and if that doesn't make you sick nothing will I love guamal so we

took that factoid and we made an infographic because we did the math to

say at 12 million pounds of guac it's enough to cover a football field at a certain height of guac nice which is

also kind of disgusting and we created an infographic and we got that info

graphic in the upper right hand corner of the cover of USA Today which back

then was like that was the Super Bowl of coverage that was the Super Bowl of coverage We

Were Heroes we were absolute Heroes not only that uh but we also worked with

each of the NFL teams in the playoffs in one of those years this is like 93 94

95 and each team gave us their own

guacamole recipe and so we were able to market the San Francisco 49ers guacamole

recipe blah blah blah I like that and anyway that was 30 years ago and you

look up guacamole in Super Bowl now and you will find news story after news

story after news story about how it's such a big day and anyway I guess the point is that was a very creative

example of taking an event uh and and tying it to something that on

paper had nothing to do with it what what do avocados have to do with the

Super Bowl back then it was like what and we created a a cultural phenomenon

that got unbelievable media coverage and now to this day the two were associated

together so interesting um now I don't think when you launched that that I had ever tasted an AV

really now I'm a huge avocado consumer so I would bet you that really launched

a craze of eating avocado I I think it did but little secret I'm doing a little

leor over here little secret you know how he always does that yes leans next to KK KB Street Little Secret except

you'd have a a pan I was in charge of the account I was in the middle of all of this I didn't do all of it and in

fact when this started I wasn't even there yet so I can't take the credit for the1 million pound infographic but I was

in the middle of this for a few years thereafter little secret I hate

avocados I hate them because it's a texture thing it's disgusting to me I

can eat any form of potato except for a sweet potato it's it's a texture thing I

hate avocados wow jumping in jumping in to share today's numbers in 2024

Americans consumed approximately 50 4 million avocados during the big game

there you go 54 million wow wow that's nearly double that's that's more than

double that's more than double 30 years ago I love avocados it mixes well with other things one of the many other

things we did when we represented them was we worked with dietitians and chefs

to make recipes and they were healthy recipes don't sue me I still don't like

avocados just don't sue me there are so many ways to be creative with event tie-in and sponsorships and things like

that and if you working if you're a chief Communications officer or a PR firm I challenge you what's the next

Super Bowl and avocado thing that you can come up with that's going to change the cultural landscape over time uh with

that Mr bomb here on my left um has much

to say about Golf and other things yeah let me start out with that one so back

back in the day when I was at EDS and of course John was with me at EDS for a period of time uh we signed on to be the

corporate sponsor of the Byron Nelson Championship so it became the Eds Byron

Nelson Championship golf tournament um of course a corporate sponsorship like

that is actually very expensive but you get great exposure because every time

the words Byron Nelson come up it's the Eds Byron Nelson so constant exposure

the other thing is there were a lot of our customers whose Executives watched golf so it was a good a good way to

Target things um we we had media relations there but a lot of it was

Sports media they they were the ones who would most likely be covering it so I kind of took a different tact uh we were

working with the Wall Street Journal on a number of different things and we had a big we had a big um

uh group of other companies that we worked with an alliance of other companies we called the agility Alliance

and they were big names in technology and most of them came to the Byron Nelson so I was able to set up

interviews with the vast majority of those companies and we got a great piece on the agility Alliance totally due to

the fact that the reporter guy um actually from the West Coast who came to

Dallas to do the story and um I set him up with the uh there was a golf

tournament that was held every Saturday of the of the tournament where people who didn't make the cut got to play and

we had corporate and media people and whomever wait a minute you don't make

the cut for the weekend and you still get to play well it was a Cowboys Country Club

it was not there but but we used that to promote it and that's actually brilliant they're all there right and we had the

god of golf David far who was coming around and commenting on things and you

know he was so they loved inter interacting with him and it was a great time Jim the report Jim Carlton had a

great time doing it and so that was a great way to use that sponsorship um

there are other ways to use the sponsorship that aren't buying a corporate sponsorship John's former

company Unisys sponsored individual golfers um the one that I could think of

is Ryan Palmer and every time he played and he still still is a a UNIS sponsor

um he wore a unisus hat so every time you saw him in the course there there was unisus so that's not a bad way to do

it either so you know leveraging a big event like that are you going to get a ton of coverage that relates to your

industry probably not but you could show that name every time the tournaments

mention and you can use that event to draw in reporters that you can use for

different purposes and by and large they love coming com to you know PGA

tournaments so that that's one example of that the other one just a com jump

yeah Ryan Palmer is a great guy uh and he you know he he would also do

corporate events with us you know he came and spoke I can think of one occasion where uh the leadership team

the extended leadership of the team of the company was together he came and spoke to us fairly in environment in a

restaurant in Dallas um he you know you you you've got the corporate tent on the

whatever hole right you know would finish his round and five minutes later he's standing there talking to us right

I can remember being in that tent with you that's right we have a great picture the two of us and Ryan uh I wish I I I

wish I had it with me but um yeah added value right and if you have the right type of person and Ryan was definitely

the right type of person he was um there's all sorts of things they'll do off the course to as well

yeah and if you live in that corporate world which I've done numerous times long stint at U EDS before that loose

and or Ambert before that I mean the the focal point of the year for the company's management team was the

Securities analyst meeting that you would have and you draw in all the different people who are covering the

company mostly sside analysts and those were obviously the most important you know on a day-to-day basis basis and

they came in and they heard presentations for from our entire management team and about the

Technologies were're rolling out and anything that was going to impact the company for the year and so we would go

and invite our key beat reporters to attend the event I would set up interviews with certain Executives

afterwards and we drew quite a bit of coverage from that and um most of it was positive you know we wanted to make sure

there were no Bombshells that were going to drop at those events but that was a good one uh annual meetings are too Pat

cut and dry to really get much coverage from but we'd have them there as well

and uh you know the other thing you can have industry analyst meetings those are great to draw reporters and they can

they can draw interviews with the different analysts who are covering our Industries and talk about Trends in the

industry and how EDS fit into those Trends and then finally you know there are individual events that we could SP

concert one of the one of the great things you can do at trade shows is you can hold many press conferences or

roundtables with reporters you just get another room that's adjacent to where that conference is being held and we did

many of those so you know there are all kinds of ways you can draw on relationships pull in the reporters

establish personal ties that's really important and you can influence coverage that way of course but um yeah events if

you're not thinking events you're not thinking hard enough uh because they're they're great they're great 100% the the

other one of the other things that works great when it comes to financial analyst

meetings uh and Industry analyst meetings is location because oftentimes

the financial analyst meetings will be in New York oftentimes industry analyst meetings could be New York but Boston is

very popular you got a lot of you got a lot of tier one Business Media based there so you're kind of going to them

and doing it on their Turf and it's a lot easier for them to show up they don't to travel far they don't have to

spend a lot of time out of the office um it's just an easier way to build

relationships um and yes to get coverage right yeah um I I'll give you one more

example at EDS we had a huge data center on the property of the headquarters and

the front part of it was really meant as a show in tell for different Big Wigs

coming through that includes clients prospective clients and reporters and analysts so we held a number of events

right there where we brought in reporters to see some of our latest Innovations take a look down at the the

floor where our networks were managed now that become more became more and

more automated but um it was a great thing to take them in there and we had a coffee machine that could remember every

type of coffee that end anyone who' ever been there would like because of a little chip we placed in the cup so you

know you can leverage things on your campus too so I I I think you just have to take off the blinders and just think

of anything that would make sense you know I'm thinking of challenges to that you know why wouldn't you do this right

if you've got a Securities analyst meeting you got an industry analyst meeting uh whatever why wouldn't you

leverage those for all their worth according to what you're saying the only thing I can think of and I and I can

think of times when I would get this feedback like we don't have time John

great idea but we have the event we have customer meetings um we don't have time

yeah my advice to you if you're the head of communications uh or at a PR firm is

push push push push okay you don't have time then get there a day earlier

absolutely or just stay another day stay another half a day you're missing huge

opportunities because you're in town you're on their Turf it's much harder

for them to say no quite frankly and so take advantage of it just be aggressive that's really what we're talking about

right wildly different things here but we're talking about being really aggressive and really creative to find

every way to get value out of an event whether it's a sponsorship or something

that may look like it has nothing to do with you or an analyst meeting or what have you yeah I'll add one last thing

there is when I um was promoted at EDS to lead Communications I called up a

town hall meeting uh with all the folks I think the marketing folks were invited in as well and one of the things I led

with was attitude when you are presented with an

opportunity should you say why and I said you know the right response is why not and then work from why not

and um that that got you know a good reception so just think of it is it why

or why not and I always go with why not well when Hillen Nolton again I wasn't

there the first year they did this when Hillen nton

first uh researched the opportunity about avocado consumption if I was a an

avocado farmer in San Diego County it would have been very easy for me to say why would you want to do that

right but again here we are 30 years later fruits it is part that was well

done that's what I do that was well done so how is all this changing um how is

marketing changing how is event marketing changing how are sponsorships changing in modern times and I would

argue that event marketing is becoming more and more

experiential all the time um so it's one thing to get get your name there it's

one thing to have uh your logo plastered on an event and you've got um signage

and you're hosting customers and things like that but what kind of experience can you provide the people

going to the event how can you allow them to experience if you will your

product or service I hear this from my daughters all the time you know okay

Christmas is coming okay honey what what do you want for Christmas you know what Daddy I would love

um yeah I mean a gift is fine but I'd rather have an experience I what I hear

from my daughters is that experiences are much more important for younger

people now than just gifts if you will and and I would argue the same is true

for marketing when it comes to event marketing you want to enable the people who are watching or attending or

whatever to experience your brand in some way and why is that because when

you do that I mean what do you ultimately want people to do when you're marketing to them you want them to take

action yeah you want to generate awareness you want to define the brand in their minds you want to build loyalty

all of that is meant for people to take some sort of action buy your

stuff like your post whatever it is right and and

research has shown over over the last few years that the more you can allow someone to experience your brand to

experience your product or service the more loyal they're going to be so let me give let me give you some numbers the

more loyal they're going to be and the more inclined they're going to be to not

only become a customer but to become a repeat customer so take a look at these

numbers 85 and the source of this is an event company called event track okay

event track um 85% of customers report being more

likely to purchase after attending a Brand's live event and 70% say they're

more inclined to become repeat customers 85 and 70 pretty good pretty good 70% of

consumers become repeat customers After experiencing a brand and then the last one

91% of customers confirmed that they would feel more optimistic about a Brand's product or

service act after actively participating in a brand activation or experience you

look at numbers like that why would you not go overboard to find a way for

someone to experience your product so let me give you a recent example and I'm going to do something shocking here Jeff

okay I'm going to talk about yes college football hard to believe you never do

I I I know and yeah the Super Bowl Super Bowl schoper bowl

okay pro football whatever college football is life Jeff so I'm just I'm

just just saying you know I split the difference I'm I'm fans of both so I

split the difference growing up in Pittsburgh during those Super Bowl years you couldn't help but love pro football

oh I can't I can't argue with that Mean Joe Green Terry Bradshaw I I I understand right right so I recently

attended a college football bowl game I know that's shocking um but uh and it

was the frisco Bowl here in Frisco Texas we are when I say we're at un we're at

their Frisco campus we are not at the main campus in Denton Frisco for those

of you who don't live here is closer to Dallas um and this campus is very very

modern they have every amenity you could ever think of so it's it's a nice place pretty nice this building's only couple

of years old it's pretty nice um but it's not just the frisco bow it was the

scooters Coffee Frisco Bowl the scooters Coffee Frisco bowl and before he said

that how many of you knew what scooters coffee was I didn't so I didn't I had

never had it before I experienced the brand at the bowl game so love it love

it it was it was you know West Virginia versus versus Memphis eh who cares

really unless you're a fan of either team you're really going to go out of your way to watch that game that's not a bad game not a bad game bad game Memphis

I believe won I only stayed for the first half I'm I admit it um it was my

seventh different bowl that I've attended and it was my 31st bowl game overall now how did I get

from only going to seven different bowls to 31 different bowl games it's because I've been to 16 Rose Bowls wow yeah baby

wow oh yeah 16 Rose Bowls so I go to the game I'm watching the game I'm having a

hot dog they and and and I thought scooters did a good job they they the signage was very clear tons of uh

in-game videos um they did and they did a bunch of stuff in the stadium like you know at

home you're watching the game okay it's a commercial but in the stadium you're seeing presentations from and about

employees of scooters coffee they announced a charitable donation at halftime and there was a lot of really

good Community oriented stuff and employee oriented stuff and I was

actually very impressed with the culture that I was sensing from the company

right it was a good experience but okay it's time for me to go and I remember

thinking this is they did a good job because I was thinking somewhat clinically like I part of the reason I went to the game was I wanted to see

how they were treating the sponsorship and yeah I wanted to see a college football game but it was a little bit of

both um and I felt like having a hot dog for dinner I I had two hot dogs um is

that ever a bad thing no absolutely not so I remember thinking well I didn't

really get a chance to experience the brand until I left the stadium and as

you left there were scooters coffee employees standing there ready to give

you your lovely parting gift from having attended the game and here it is yes I'm

all always I always have props for those of you who watch our stuff I don't know if you can see it scooters coffee

touchdown blend says with hints of molasses dark

chocolate and Berry right medium roast ground coffee touchdown blend from

scooters coffee and I said to myself that is genius um I am now going to get an

opportunity to experience this brand even on the back of the the thing it's says amazing coffee for football fans I

mean they they didn't just hand out scooters coffee they went out of their way to make a football oriented at least

packaging for the product they gave out two of these to each of us leaving the game uh one I kept for prop purposes the

other one we drank the coffee and and I'm here to tell you um I liked it I

liked it more than I thought I would uh the next time I pass a Scooter's Coffee

I'm probably a cup and you're talking about the most brand loyal person ever when it comes to coffee if it ain't

Starbucks it doesn't count for me uh I went down to Argentina on a business

trip about five years ago all I wanted to do the first morning was find the local Starbucks I'm buenos

arus right I founded a couple blocks away I stupidly posted on Facebook Hey

everybody look at me with my Starbucks in Argentina I was Rak over the coals

electronically by my friends because they said you're in Argentina why are you not going to a local coffee place

yeah that's my question fair question my response was I just want Starbucks that's all I want okay I still love

Starbucks but I'm here to tell you scooters coffee got into my head a little bit all because the sponsorship

drew me in the creativity of creating a

football themed bag of coffee is really what enabled me to experience the brand

and so I I give them a lot of credit I'll give you another yes college

football example Jeff okay and you can see my notes on my screen the poptarts

bowl yeah that was something else right okay this may be

this is one of those things and again I I I joke but I'm serious I mean I that

avocado thing 30 years ago has never gone away and um I'm not sure this

poptart thing this poptart thing is going to go away anytime soon so I'm sure some of you know this but last year

so this was the second year last year after the 2023 season poptarts took over

sponsorship of a bowl it used to be I think the chees Bowl Florida they had the California

Raisin bowl there were all kinds of bowls that's right it was one of the it Florida it's somewhere in Florida and

they had a after the game they had a giant a gigantic on the

field uh as part of the postgame celebration they had a gigantic actual real Pop-Tart come out of some machine

and the winning team got to got to stand there and just grab pieces and eat it

well this year after the 24 season they upped the anti and they had created live

dancing Pop-Tart people mascots running around the stadium and apparently what

they did after the game this time is one of them jumped in a hole at the top of the

machine out comes the real poptart uh which is again a real Pop-Tart which the winning players got

to eat but the the extra additive was the the thing going in right and

um apparently the organizers of the Pop-Tart blll announced and I was

watching the game and I and and I didn't notice it was watching the national championship game the other night and

apparently during the game they announced on social that they've reup and the poptart Bowl will be back after

the 25 season and think about you talked about

creating earned me from events right think about if you are the marketing

department at poptarts or their PR firm or their Ad Agency or their PR firm in this case can you imagine a better

headline than this who this is a real news story I've S I found it on the

internet yesterday who needs the Natty poptarts bowl is returning and it's as

unhinged as ever love it that may be the greatest earned media headline of all

time I mean you just can't pay for that kind of stuff right now is all of this

resulting in Pop-Tart sales going up I don't know but I'd will I'd be willing to bet it has it might we should look

that up well it was the brown sugar and cinnamon poptart too which is my favorite I I think maybe you and I

should after this podcast go to the grocery store and let's yeah let's

choose our favorite flavor of Pop-Tarts and maybe next p

podcast each eat one on the podcast okay well that's

going to hurt my diet but that's that's a good point it's not Daddy they also the trophy for the poptart Bowl actually

is at the very top it's a football it's a real toaster that you can put a

poptart in not only forgot about that yes not only that they painted sprinkles

on the sidelines so it's right from even when you're looking at postgame footage

you can see the Pop-Tart sprinkles on the ground wow you know that's brilliant

you know what this is a lesson to me uh and hopefully to all of you it's like hey think about it for a minute people

are down on bowl games other than the big ones the minor bowl games everybody says who cares why do we have so many

stupid bowl games nobody watches and then you look at an example like this

and people people are going to watch that game because they want to see what

Pop-Tarts is going to do next it's true it's true I think it was the Gator Bowl

I think that's what was it the G no I think the Gator Bowl still exists still is the Gator Bowl I think it was the cheit bowl and I don't know what it was

before the cheit bowl but it it just it just goes to the point that we raised at

the top of this call which is event marketing whether you're sponsoring something or just coming up with a PR

idea to attach yourself to something or you got a meeting in New York or in Boston or

wherever you have to think um what can we do what can we do to squeeze every

dollar out of this event um whether we're paying to sponsor it or not and

and to me those are the takeaways here number three takeaways one if you have an opportunity to sponsor an event look

at all the possibilities the obvious ones and the not so obvious ones and

that includes to me going off-grid you know what else can you do um and your

examples were great you know look at all that press stuff that you were able to do that technically had nothing to do

with the event well I'll give you one more example if I may uh from the buyer Nelson we want to make it experiential

like John talked about and build Goodwill not just drive stories but build Good Will with reporters with

analysts and with customers so we had the Nelson when I was there at the Four

Seasons in Los kenas and um they had a ballroom and it's seated maybe 300

people well every year we would host our clients for a great dinner but also a

concert we would get a marquee name band to come in we'd never tell them what

what the band was until they got there and we'd surprise them and uh I was able

to get great reporters to come and sit at my table you know I had a guy local business analyst guy from the radio I

had an Associated Press reporter I did pretty well with those but you know the first year it was Hall

and Oats in a little 300 person oh yeah Ballroom y uh the second year I think

was Huey L the news third year it was Chicago uh like the fourth year it was

the the The Temptations at Shaker on Wow and then we had uh we had Donna Summer

in there before she passed away so we had some great experiences for folks and

um you know there's nothing like being able to just walk right up to the stage

and be you know five feet away from the people that you were listening to so that was a great idea and also it was a

great experience clients loved it we had all kinds of Swag um you know so you

make it a full experience and uh I guess that's it for me but I I I just think

you mix all those things together and you've got a recipe for success M no question so yeah I mean be

aggressive be creative figure out a way for those uh attached to the event in

anyway can experience your brand and then I think the last thing to me is

followup um you know like I said good for scooters coffee the only thing I can

think of is why haven't I heard from them since they have my name from having bought the ticket now maybe it's not

that simple it's probably through Ticket Master I I don't know if it's that simple but there had to have been a way

for them to somehow figure out who was there and who they were giving this stuff to if you can somehow figure out a

way to follow up uh to cement that and kind of you know get people a little bit

further into the funnel um I think that's another thing to think about as

well yeah I I agree with that right I agree with that um now with you and all those great examples those were existing

Rel relationships that you had with those people so you had a natural opportunity to follow up with them after

the event and and continue to build those relationships well and also I invited some new people who were

covering the company so I could build relationships with them and it worked for every one of those and of course

followup was the key if you do media relations any kind of public relations the the worst way to introduce yourself

to a reporter is on the day of some tragedy or whatever it's a cold call

that's not going to help you very much but if you have a relationship that's built in you know they're going to know who

you are they're going to feel some empathy and that may influence the coverage May soften it a little bit so

um you know words to the lies um if you can leverage an event build

relationships and give these folks a pretty good time it's going to benefit you it's going to benefit your

organization or your company no question about it so so we're going to come full C Circle here we started out by talking

about football we're going to finish with football pro not college but um we

have the two so we are recording this on Wednesday the 22nd the conference

Championship games are this coming Sunday we'll post this the week of the

209th I think it is or the week of the 207th so by the time you see this the

conference Championship games will have already occurred we will know who's in the Super Bowl so

uh we're a little bit over our skis here by the time you see this but for the sake of argument Conference Championship

Games we've called other games in other podcasts who are you picking Washington

and Philadelphia well you know I lived in the DC suburbs for a long time did and

my first job out of college working for a member of congs um so I became a

pretty rabid red Skins fan for a long period of time and I think they've got a

great quarterback they've got a great Foundation to build on but at the same time the Eagles who I despise the Eagles

um being a pseudo Cowboys fan now um you can't help but despise the

Eagles but when I take a look at them they've got my favorite running back of

all time a Penn State alumnus saquin Barkley who's setting records stud

everywhere he goes and uh I've got to pick the Eagles unfortunately I'm gonna I'm I'm with you

on that one I am very tempted to jump on the Jaden Daniels train because he is

doing things that a rookie shouldn't be able to do it's unbelievable what he's

done but they you wonder you know they haven't been to this uh level in a long

time uh uh that franchise and and that team so uh yeah sequan it's tough to

it's tough to bet against saquan they're also at home I believe the game's in Philly um all right so we are We Are In

Cahoots on the NFC the Philadelphia Eagles in the AFC you got Kansas City

hosting the Buffalo Bills what say you um I've watched Kansas City and they're

fantastic you know that um connection um to Travis Kelce from Patrick Mahomes

incredible you can't beat that combination at the same time they've been so good for so long but they've

been barely good this year they've won a lot of their games by a field goal or a touchdown or a fluke I watched the bills

the other night and they were tremendous tremendous they've got a great

quarterback uh Josh Allen and um I I just think that there's going to be an

upset on the road and I picked the bills I'm I'm disturbed by that

pick you want to know why no because I violently agree with it

ah uh God we agree on something I absolutely think the bills are going to go into Kansas City and they're going to

beat them uh I too watch that game against the Ravens I was thoroughly impressed um wow yeah interesting okay

so so we are all in here at clients first marketing and Communications on a

on an eagles bills Super Bowl uh assuming that

happens who you going for Because by the time the next podcast comes it'll be

after the Super Bowl bills Eagles I don't know where the game is

somewhere warm it's in New Orleans it's in New Orleans all right Eagles in a

dome what do you think I uh okay this is going to be kind of a weird pick you

know when the Eagles are on off I do root for saquin when he breaks off a big run I love it at the same time I think

the bills are the superior team and I'm gonna pick the

bills why why do you do this why do you speak so logically and

soundly and correctly why do you do that I want to disagree first of all it's more fun you got this team I got this I

I I am the Buffalo Bills are going to win the Super Bowl okay the Buffalo B

we're together on that we're together on that those of us who are of a certain a hey I okay we'll seriously full circle

here early 90s avocado Super Bowl guess who was in the Super Bowl four years in

a row in the early 90s the Buffalo Bill bills guess who lost four Super Bowls the Buffalo Bills okay they've never won

it um and uh I and the Eagles have both lost but also won the Super Bowl the

bills have never won the Super Bowl it's their time I think it's their time it's

and you want to know why it's their time because they're much better at event marketing than that I'm

kidding I'm kidding I just wanted to bring it back I was losing you so I wanted to bring it back to the topic at

hand so listen thank you all for spending the time with us we hope we've entertained you Andor informed you in in

some way anything you want to add as we well I'm just I I hope you're blinded by our insights and that it at some point

you think well you know what I could really use a consultation with those guys and here we are here we are we are

here to be consulted with especially because we come to you from a sphere of

serious Academia that is true that is true you engage with us you will learn things you will be pop quizzed um all

that kind of stuff okay so in the meantime go to our website um and also engage us on social media we're

on all the different platforms yeah so we look forward to seeing you there we hope you'll continue to watch our

podcasts and I hope uh we can interact with you personally at some point in time bye-bye thanks everybody go bills

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